CORRAL YOUR CA$H COW!
(How to Protect Your Intellectual Property)
As a business owner, your most valuable asset aside from people is your intellectual property. This session saddles you up to better protect, manage and fatten that cash cow.
• Distinguish between the intellectual property types
• Ensure ownership from the outset (employees vs. contractors)
• Ace copyrights and avoid copy-wrongs
• Master the trademark DOs and DONʼTs
• Preserve, Protect & Defend — Police your I.P.
• Stop rustling others’ cash cows
• Avoid “public domain” land mines
• Capitalize and comply with licensing opportunities
About the Presenter: Russ Riddle
What do Barney® the purple dinosaur, Thomas the Tank Engine® and YOU have in common? All have been served (or are about to be) by Russ Riddle!
Having practiced marriage for 36 years, law for 28, fatherhood for 27, and braved adventures as a juvenile probation officer, newspaper columnist and professional speaker, Russ is convinced that we must never stop learning and laughing.
His love of levity stems in part from an intellectual property law practice that has served such clients as Barney®, Bob the Builder®, Thomas the Tank Engine®, the voices of Jimmy Neutron® and Larry the Cucumber®, as well as many NSA “characters” throughout the country.
Russ currently serves on the National Speakers Association’s Board of Directors and is chair of the editorial committee for SPEAKER Magazine. He’s the author of two books: Lawyer Up – The Smart Way and Persuasive vs. Abrasive – The judges have ruled, as well as the intellectual property manual Corral Your Cash Cow.
8:30 am: Registration/Networking
9:00 - 9:30 am: Welcome, Member Introductions, Russ Riddle Introduction
9:30 am - 11:45 am: Russ Riddle's Presentation
12:00 pm - 1:00 pm: Deeper Dive with Russ Riddle for NSA IL Members Only