Create the Perfect: Niche, Brand, Pitch, Title and Tagline for your Speaking Business
with Sam Horn, award-winning speaker and author of POP!
December 8, 2009
8:30 Registration, 9:00-11:45 - Program
MCHC (Metropolitan Chicago Healthcare Council)
222 South Riverside Plaza, Suite 1900
Chicago, IL 60606
Register here for this special event.
"Let's give 'em something to talk about." - Bonnie Raitt
Do you have an idea for a new business, product or service and you’re wondering how to make it succeed?
Do you already have a business and you’re wondering how to stand out and stay profitable in these tough economic times?
If so, you’re in the right place. Bring your idea and priority project and have Sam Horn, America’s Intrigue Expert, show you how to:
- describe your idea or work so people get it and want it
- identify a unique P.O.D. (Point of Distinction) so you break out vs. blend in
- attract free national media attention with attention-grabbing marketing
- develop a sticky brand name that gets you noticed and remembered
- clarify why you’re worth trying and buying – so even people on a budget decide you’re worth it
Meet the author of the critically-acclaimed POP! Create the Perfect Pitch, Tile and Tagline for Anything (Perigee-Penguin, ’09) and discover why this program has received raves from Inc. Magazine’s annual 500 conference and why the POP! book is endorsed by Seth Godin, Jeffrey Gitomer and Ken Blanchard who says it’s a “lively guide to getting heard, getting remembered, getting results.”
When money is tight, you can't afford to wait for customers to find you. You must give people something “to talk about” so they notice you and are compelled to check you out -- no matter how busy they are. If you want your business, idea, product and service to make money - they need to POP! out of their pack. You’ll discover innovative ways to do just that in this fun, fascinating session.
Sam Horn, America’s Intrigue Expert, helps entrepreneurs and organizations create one-of-kind ideas and approaches that help them break out vs. blend in. The top-ranked speaker at two International Platform Association conventions and the official Pitch Coach for Springboard Enterprises (which has helped women entrepreneurs receive $4 billion in venture capital), Sam’s work has been featured in, BusinessWeek, MSNBC, NPR, Investors Business Daily, Smart Money, Readers Digest, Washington Post and Chicago Tribune.
Check out her website: http://www.samhorn.com/
Register here for this special event.
About Special Events
Special Events are more intimate learning sessions geared to accelerate your professional speaking expertise. Whether it's platform skills, marketing acumen or business smarts, you'll learn new techniques. You'll come away with added skills plus a roadmap to put this new knowledge to work. Bimonthly offerings are nestled between our Fabulous Fridays. Members, Candidates & non-members are welcome to register.
Find subject matter experts for media interviews, sales meetings, facilitation, conferences and more!
Schedule:
- Oct. 12
Presenter: Phillip Van Hooser, MBA, CSP, CPAE
Place: Maggiano's Oakbrook - Dec. 8
Presenter: Sam Horn
Place: MCHC (Metropolitan Chicago Healthcare Council), 222 South Riverside Plaza, Suite 1900, Chicago, IL 60606
Time: 8:30 Registration, 9:00-11:45 - Program - February, 2010
Presenter: Wayne Turmel
Place: to be determined (need a facility that has good internet connections; better than DSL, which means either-Broadband, LAN, or T-1 ) - Date: April, 2010 - presenter to be determined
How to Re-Think, Re-Position and Re-Tool Your Way to Speaking Success....
Create the Perfect Niche, Brand, Pitch, Title and Tagline for your Speaking Business
Time: 1-1/2 hour program - tbd
How to Create and Produce A Winning Webinar
- Date: June, 2010 - presenter to be determined
Read about our Fabulous Fridays and Seasons of Speaking!
Register here for this special event.
Doug Stevenson, second from left, with participants at the Oct. 29, 2009 NSA-IL Fireside Chat special event at the Schaumburg Library. Doug shared information on how to market our speaking business and also how to craft and deliver our stories as if they are mini-movies. Doug is the creator of Story Theatre International, a speaking, training and consulting company in Colorado Springs.