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Live Educational Program

20 Ways to Re-Purpose Your Content for Publicity and Profit 

Presented by

Jill Schiefelbein

Friday 4/6,  8:30 a.m. – 11:30 a.m.

Lewis University, Oak Brook

Make your content work overtime! This session provides you with an onslaught of ideas to help you re-purpose your existing content into multiple products, promotions, and, ultimately, profits. Jill Schiefelbein takes you through 20 different ways to transform your content and provides you with strategies to help up-sell your newly-conceptualized products using case studies that have been successful in her business and in the businesses she serves. Come prepared to analyze and dissect your keynote presentation or training session and walk away with ideas for implementation.
By attending this session, participants will:

    •    Learn strategies for dissecting a presentation into multiple parts for products and promotions.
    •    Generate multiple ideas for re-purposing existing content into profit-yielding items.
    •    Be able to provide options to clients and audience members who “want more” of you without physically having to be there!

Being a one-trick pony does not lead to a thriving speaking business. Today’s speakers need to be able to demonstrate proficiency on the platform and beyond. This session helps speakers examine and leverage their existing content into products, promotions and profits that can lead to more opportunities for engagement.

About the PresenterJill Schiefelbein  

University faculty-turned-entrepreneur, Jill is an award-winning business owner, author, and recovering academic. She taught business communication at Arizona State University for 11 years, analyzed terrorist documents to provide counter-terrorism messaging strategies to the military, and was a pioneer in the online education space, creating an office serving 60,000 students and—with no staff or operational budget—added $1M in revenue in its first year.  Now, based in New York City, Jill focuses on providing custom communication training and strategies for her clients—through workshops, keynote speaking, consulting, and virtual training. She’s helped clients all over the spectrum learn dynamic communication skills: from Boomers, to Millennials, to Generation Z—from Fortune 500 companies, non-profit organizations, and even some reluctant professional athletes.

 She’s a VIP contributor to Entrepreneur, and a livestream video personality. She has a syndicated YouTube channel that teaches communication skills and reaches thousands each week. Her latest book, Dynamic Communication: 27 Strategies to Grow, Lead, and Manage Your Business, is in bookstores around the country.